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Clear the Channels
Poor communication systems are killing your business and driving your people crazy
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“The single biggest problem in communication is the illusion that it has taken place.”
In today’s hyper-connected world, organizations don’t suffer from a lack of information —they suffer from too much, often in the wrong places, with unclear expectations. Emails, Slack messages, texts, and meetings flood our days, leading to fragmented information, delays, and frustration.
In the military, communication is a matter of life and death. Leaders operate with crystal-clear systems: defining what critical information must be shared, who needs it, and how it gets delivered. They rely on structured protocols, clear priorities, and streamlined channels to ensure the right message gets through—every time.
Leaders in business must adopt the same discipline. A clear communication system aligns teams, eliminates noise, and ensures timely feedback flows back to decision-makers. Clarity isn’t a luxury—it’s a requirement for success.
Leading Yourself: Get your own house in order
A cluttered inbox, constant notifications, and a lack of tracking systems can drain your focus. Great leaders take control of their communication environment to remain effective and present. This requires intentional systems and habits that minimize distractions while ensuring critical information flows smoothly. You will struggle to create a structured organizational communication system if your personal systems are lacking.
Action Steps
Clarify Your Priorities: Identify what must reach you immediately and what can wait. Prioritize critical updates and filter out noise.
Define Channels: Use specific tools for specific purposes: emails for formal updates, Slack for quick decisions, and calls for urgent matters. Consistency removes confusion.
Set Response Guidelines: Communicate when and how you respond to messages (e.g., same-day for critical, next-day for routine). This sets clear expectations and builds trust.
Leading Others: Clarity, Consistency, and Structure
Organizations thrive when communication flows seamlessly. Leaders must eliminate ambiguity so everyone understands what’s expected, what tools to use, and how to stay aligned. A structured system saves time, reduces errors, and enhances team focus.
Action Steps
Define Critical Information: Clearly outline what must be communicated (project milestones, customer issues, metrics) and ensure it reaches decision-makers quickly.
Establish Clear Channels: Standardize communication tools—email for formal updates, messaging platforms for collaboration, project management systems for progress tracking.
Create a Communication Matrix: Develop a simple matrix that maps who communicates what, to whom, and when. This ensures accountability and transparency.
Solicit Feedback Systems: Effective communication is two-way. Create feedback loops so frontline insights reach leadership in real time.
Becoming a No Limit Leader
Great leaders understand that communication is not about volume—it’s about precision. It’s about ensuring the right message reaches the right person, through the right channel, at the right time.
When you implement effective communication systems:
Teams know what’s expected of them.
Priorities remain clear.
Feedback flows efficiently, driving smarter decisions.
In leadership, as in the military, clarity means the difference between success and failure. Take charge of your communication strategy—because alignment and clarity are your competitive edge.
UNLEASH LEADERSHIP, UNLOCK POTENTIAL
-Sean Patton
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